Released on: June 11, 2008, 10:58 am

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: PostcardMania CEO creates innovative way for businesses to
use birthdays to increase new patrons. despite economic slump.

Press Release Body: PostcardMania's CEO, Joy Gendusa, has been telling entrepreneurs
for months now not to believe the negative hype and get on the ball with promotion.
In a 6 month research program of tracking which industries were doing well, Gendusa
found a successful direct mail program working for the restaurant industry, and has
decided to launch it for other industries to help them increase new customers.

The program, called the New Patron Birthday Program, capitalizes on a sort of
'variable-data idea' without the expense of variable data. By acquiring mailing
lists containing birthdays of specific target markets for particular industries, a
business can send a birthday card to a specific identity with a special offer
enticing them to try out an establishment they've never patronized before. The
birthday campaign is a program that has proven statistics that Gendusa knows will
work well in additional industries, such as day spas, plastic surgeons, cosmetic
dentists and even health clubs. She says "We're already running a successful
campaign for a plastic surgeon and I can assure you that women will jump at almost
any free offer from a day spa."

In Gendusa's book, The Ultimate Postcard Marketing Success Manual, is the very case
study that prompted Joy to create the New Patron Birthday Campaign for other
industries:

. Industry: Restaurant

. Goal: Increased new business and increased repeat business for restaurant

. Customer: Villa Valenti

. The Campaign: Villa Valenti has close to 40,000 names on their mailing list and
they mail approximately 3,000 birthday cards a month. The owner, Ralph, does not do
extensive tracking, but said that there has been a substantial increase in business
since doing so. He also emphasizes that in order to make it work, wait staff are
trained to upsell additional menu items to increase the return on investment.

In an ongoing effort to create services that help entrepreneurs boom their
businesses, Gendusa says she will only use programs have a proven track record in
one or more industry before piloting it to other industries. So far, according to
Gendusa, plastic surgeons, auto repair shops and restaurants are using this
technique to gain more new patrons.

"In the last 4 month period, we used this program to create an additional $40,000 in
gross income," said Chip, owner of Splash! An Ocean Grill.


About PostcardMania:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned PostcardMania Inc Magazine's recognition as the nation's
fastest growing direct mail postcard-marketing firm with year 2007 revenues at
nearly $19,000,000. Joy Gendusa began in 1998 with zero investment capital. Today,
her postcard marketing firm employs over 160 people and prints 4 million and mails 2
million postcards representing more than 28,000 customers in over 350 industries
each week. Visit www.postcardmania.com

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling
800-628-1804 x 342.

Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704